Ukraine Community Support Initiative

Beyond The Box Art® Podcast is proud to announce the launch of its new Ukraine Community Support Initiative, providing free advertising and promotional support to scale modelling manufacturers and hobby businesses that continue to operate from within Ukraine during the ongoing war.

The initiative has been created to recognise the remarkable resilience, determination, and commitment shown by Ukrainian companies that continue to design, manufacture, and distribute products despite the extraordinary challenges they face on a daily basis.

Many of these businesses are operating in circumstances that are almost unimaginable to those of us fortunate enough to live in peace. Yet despite air raid warnings, disrupted infrastructure, power outages, supply chain difficulties, and the ever-present reality of war, they continue to support the global modelling community with innovative products and world-class engineering.

As a podcast built by modellers, for modellers, Beyond The Box Art® believes it has a responsibility to support those who help make our hobby possible.

Under the Ukraine Community Support Initiative, qualifying Ukrainian manufacturers will be offered complimentary promotional support across the Beyond The Box Art® platform, including:

• Free advertising spots within the podcast
• Product release announcements
• Social media promotion
• Community awareness campaigns
• Opportunities for interviews and feature discussions

The initiative is entirely non-commercial. Participating companies will not be charged for advertising or promotional activity, nor are they required to become sponsors of the show.

"Brownie" (Paul Pendleton-Brown), Producer and Host of Beyond The Box Art®, said:

"Over the past few years we have all watched with admiration as Ukrainian modelling companies have continued to operate under circumstances that most of us can barely comprehend.

These are not just businesses. Behind every company are designers, engineers, artists, mould makers, warehouse staff, and families who are trying to continue living their lives while their country endures war.

We are a relatively small podcast in the grand scheme of things, but if we can use our platform to help raise awareness of their products and support the people behind them, then we believe that's the right thing to do.

This initiative is not about politics. It is about supporting fellow members of our modelling community who continue to demonstrate extraordinary resilience in the face of adversity."

The first company to join the initiative is ResKit.
During Episode 31 of Beyond The Box Art®, listeners can hear firsthand that staff are enduring working conditions in temperatures as low as 5°C, while living and working under the constant risk of air attack and with limited mains power available.

Beyond The Box Art® hopes that the initiative will grow over time and provide meaningful support to other Ukrainian hobby manufacturers who continue to keep the spirit of modelling alive despite the challenges they face.

Any Ukrainian modelling company interested in participating in the Ukraine Community Support Initiative is invited to contact the show directly.